ABOUT THIS WEBINAR
Creating long-term, profitable relationships with members is contingent upon creating value for them. Members must perceive that their interactions with the credit union are superior to what they could receive from your competitors or through the use of technology alone. This webinar will focus on the 3 critical success factors common to value-driven organizations and how to differentiate your credit union through effective sales and service efforts.

TOPICS & OBJECTIVES

Critical Success Factors for A Value-Driven Sales Culture

• Review your credit union's organizational alignment – how your organization works together to create value for your member
• Discover your member relationship management
strategies – how to recognize and manage high-gain opportunities with your members
• Learn more about the sales management process – key activities for managers to systematically support and lead staff

WHO SHOULD ATTEND
This webinar is beneficial for anyone responsible for the development and success for their credit union's sales culture initiative.

INSTRUCTORS
Carla Schrinner
As master trainer for the Creating Member Loyalty^TM at the Credit Union National Association (CUNA), Carla has coached, trained, and certified over 350 credit union trainers. She's conducted participant training for credit unions both here in the U.S. and internationally in a number of programs and designs and develops custom training solutions for credit unions. Carla has been active in training and staff development for nearly 30 years, 18 of those working exclusively with credit unions through CUNA and CUNA Mutual.

Carla is also responsible for consulting with credit unions to help implement and drive the training solutions in her role as implementation manager. She works regularly with credit union's senior teams to ensure that the programs effectively meet their business strategy.



WEBINAR OVERVIEW
Just like in face-to-face classes, CUNA Webinars allow you to see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. With a computer projection screen, it's easy to provide this training to a whole roomful of staff!

When you register for an event, the connection information will be e-mailed to you 24-48 hours before the event. If you are registering for an event the day it is being held, please call 800-356-9655, ext. 4249 or e-mail training@cuna.coop for assistance.

Did you know...in addition to attending this event live, your tuition includes six months of unlimited access to the archived (recorded) event within 48 hours of the live event for your entire credit union. See the archived events available to you and your credit union.

CUNA Webinars use Adobe Connect to provide an interactive and convenient online learning environment. Whether you are a first time Adobe Connect user, or simply need a refresher, take a short tour. You'll learn how to effectively interact with the presenter and your peers during live webinars.

CANCELLATIONS
The last day for cancellations was July 21, 2010. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.