ABOUT THIS WEBINAR
A sticky idea is an idea that is understood, remembered, and that instills a change in a person's opinions, behaviors or values. As a credit union leader you are on the front lines of stickiness. You have to make ideas stick at your credit union day after day! Not an easy mission!

Through this 90-minute session we'll explore Dan and Chip Heath's book Made to Stick. We'll discuss the six traits that they believe make an idea stick. We'll walk through each trait and see how they apply to the everyday life of a credit union trainer, marketer, and leader. Let's face it, we all want our ideas to STICK!

During this webinar attendees will:

• Review the six traits of a sticky idea
• Analyze messages to identify if the traits of stickiness were used
• Apply the SUCCESs (Simple
Unexpected Concrete Credentialed Emotional Story) model in designing credit union activities/messages
• Share best practices of the SUCCESs model in action

WHO SHOULD ATTEND
This webinar will be valuable to training, human resources, marketing, and leadership departments.

INSTRUCTORS
Marlo Foltz
Marlo is the director of blended learning for the Center for Professional Development (CPD) at the Credit Union National Association (CUNA). She is responsible for designing, developing, and implementing educational programs in CUNA's online virtual classroom, as well as creating an environment that is conducive to learning within the virtual classroom. In addition to the synchronous courses she develops, she is also the product manager for the CU Advance Program. CU Advance is a blended learning education program based on competencies designed to help credit unions create more competent, highly skilled, employees. Marlo also oversees the development and production of more than 300 online certificate courses CUNA has to offer.

Marlo has more than 16 years of experience developing, delivering, and marketing educational and training programs in not-for-profit settings. She has extensive experience working with volunteer boards and instructing trainers. She joined CUNA in February of 2000. She previously worked for the American Red Cross in a variety of capacities on the local, state, and national levels.




Angela Prestil
Angela is director of sales culture development for the Creating Member Loyalty™ System of Training at the Credit Union National Association (CUNA). Her responsibilities include ensuring the successful implementation of the Creating Member Loyalty™ program for more than 200 credit unions nationwide, as well as managing the development and design of the Creating Member Loyalty™ System of Training.

Angela brings more than 20 years of experience developing and delivering educational programs and products to CUNA. Her expertise lies in marketing, sales, innovation, and train-the-trainer programs and products, as well as in customer relationship development. She joined CUNA in February of 2000. Since coming to CUNA, Angela has conducted training around the country at League meetings, CUNA schools, and CUNA webinars.



WEBINAR OVERVIEW
Just like in face-to-face classes, CUNA Webinars allow you to see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. With a computer projection screen, it's easy to provide this training to a whole roomful of staff!

When you register for an event, the connection information will be e-mailed to you 24-48 hours before the event. If you are registering for an event the day it is being held, please call 800-356-9655, ext. 4249 or e-mail training@cuna.coop for assistance.

Did you know...in addition to attending this event live, your tuition includes six months of unlimited access to the archived (recorded) event within 48 hours of the live event for your entire credit union. See the archived events available to you and your credit union.

CUNA Webinars use Adobe Connect to provide an interactive and convenient online learning environment. Whether you are a first time Adobe Connect user, or simply need a refresher, take a short tour. You'll learn how to effectively interact with the presenter and your peers during live webinars.

CANCELLATIONS
The last day for cancellations was July 27, 2010. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.